Free PDF International MarketingBy Rakesh Mohan Joshi
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International MarketingBy Rakesh Mohan Joshi
Free PDF International MarketingBy Rakesh Mohan Joshi
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Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing and trade logistics and the policy framework, procedures and documentation for export marketing and promotion-explained through caselets, diagram, flowcharts and numerous examples from the Indian context.
- Sales Rank: #10798721 in Books
- Published on: 2012-11-21
- Original language: English
- Number of items: 1
- Dimensions: 7.30" h x 1.40" w x 9.40" l, 2.54 pounds
- Binding: Paperback
- 750 pages
About the Author
Rakesh Mohan Joshi is a Professor at the India Institute of Foreign Trade, New Delhi.
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